Coke and pepsi in india issues ethics and crisis management case study

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Coke and pepsi in india issues ethics and crisis management case study

Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Identify the ongoing issues in this case with respect to issues management, crisis management, global business ethics, and stakeholder management.

Rank order these in terms of their priorities for Coca-Cola and for PepsiCo. The major global business ethics I found in this case study was the whole issue with excessive water usage in their companies as well as the pollution of the water.

The book explains that water is very sacred in India. These companies should have done their research and found that water is extremely sacred to them and these problems never would have risen.

That is why it is so important for businesses to have cultural knowledge about the countries they enter because something that is not important to us may be the most important thing to another country. Both Coca-Cola and PepsiCo dealt with this crisis very poorly this first time.

Instead of taking action and accepting the fact that they were in the wrong, they choose to deny the allegations of CSE and IRC through the media. They should have explained to their customers the problem, why it happened, what they were going to do to fix it, and keep their customers informed of the progress.

They did not do these steps but rather, they conducted their own tests within their companies and came to the conclusion that their drinks met demanding European standards.

The two companies also tried to play the blame game and explain that other companies in India had high levels of pesticides as well.

Coke and Pepsi Case Study | Essay Example

This is not the correct way to go about the crisis, Coca-Cola and PepsiCo. Inissues were still arising but this time the two companies responded much better to the allegations from CSE and IRC. Coca-Cola hired researchers to talk to customers to find out what exactly the allegations were.

They created a TV commercial with a famous Indian celebrity where he told the people that the product was safe and that they could go to the company and see for themselves.

Case Study Coke and Pepsi 1. Identify the ongoing issues in this case with respect to issues management, crisis management, global business ethics, and stakeholder management. Rank order these in terms of their priorities for Coca-Cola and for PepsiCo. Coke and Pepsi Case Study Essay Sample. 1. Identify the ongoing issues in this case with respect to issues management, crisis management, global business ethics, and stakeholder management. The Coca-Cola Company Struggles with Ethical Crisis Case Study Essay The ethical issues and dilemmas that the Coca-Cola Company has faced since within the last few decades have brought into question the responsibility that a company has to the consumers, financial stakeholders, employee’s and the environment.

Over 4, customers did just that and took a tour of the company. This proved that they have nothing to hide which was very persuasive. Their commercials featured the PepsiCo. Pepsi also increased its efforts to cut down on their water usage.

In terms of stakeholder management, the company was not really at the best interest of their customers. They clearly were putting pesticides in their soft drinks that were over the legal amount in India.

This also shows that at first they were not trying to do anything to improve their company. They just wanted to do what was best for them which was sell their product and make more money.

They did not care about the pesticides or the sacred water they were overusing and polluting.Coke & Pepsi in India Q1) Identify the issues that are going on in this case with respect to issues management, crisis management, global business ethics, and stakeholder management.

Coke and pepsi in india issues ethics and crisis management case study

Rank these in terms of their order of priorities for Coca-Cola and PepsiCo. This leaves Coke & Pepsi with two interesting questions, as far as ethics goes. 1) How the heck did corporate relations with the public and with state governments in India evolve in such a way that the immediate reaction in this case was to mistrust Coke & Pepsi?

The Coca-Cola Company Struggles with Ethical Crisis Case Study Essay The ethical issues and dilemmas that the Coca-Cola Company has faced since within the last few decades have brought into question the responsibility that a company has to the consumers, financial stakeholders, employee’s and the environment.

Coke and Pepsi - Case Study in the Indian Business Environment 1. BUSINESS PROJECT Yashaswini Agarwal 2. CONTENTS 1 Acknowledgement and Preface 2 Introduction 3 CoCa-Cola and Pepsi Co. 4 Entry and Exit of Coca Cola in India 5 Campa Cola and Thumps Up come in existence 6 Entry of Pepsi 7 Re entry of Coca-Cola 8 .

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Coke and pepsi in india issues ethics and crisis management case study

figures also revealed that Pepsi had beaten Coke in terms of supermarket sales with its dominance of the vending machine and fountain outlets.

soft drink sales in the US had risen to the level of drinks per capita and Coke's market share had risen to 41% against Pepsi's 24%.

Coke & Pepsi in India | The Business Ethics Blog